Preet Mandavia is an accomplished photographer in the Greater Washington area. Preet utilizes social media in order to build his brand, Alio Graphics. He started his brand in college where his momentum was built mainly on word-of-mouth referrals. However, his online strategy gets his work in front of more potential clientele than the traditional means ever could. He will discuss this strategy at the 2018 Inspiring Across Generations (IAG) conference and display how to transform your profile into a professional online presence.