SPOTLIGHT

- PREET MANDAVIA -

Workshop Lead at IAG 2018
Written by Rebecca Walcott

Preet Mandavia is an accomplished photographer in the Greater Washington area. Preet utilizes social media in order to build his brand, Alio Graphics. He started his brand in college where his momentum was built mainly on word-of-mouth referrals. However, his online strategy gets his work in front of more potential clientele than the traditional means ever could. He will discuss this strategy at the 2018 Inspiring Across Generations (IAG) conference and display how to transform your profile into a professional online presence.

Preet discusses how your online profile should be treated with as much care as your resume and cover letter. Just as with traditional applications, you want to make sure you put your best foot forward. You wouldn’t walk into an interview not looking your best, so your LinkedIn profile picture shouldn’t look that way either!

It’s important to remember that first impressions matter, whether in person or on the web.

Written by Rebecca Walcott

Preet Mandavia is an accomplished photographer in the Greater Washington area. Preet utilizes social media in order to build his brand, Alio Graphics. He started his brand in college where his momentum was built mainly on word-of-mouth referrals. However, his online strategy gets his work in front of more potential clientele than the traditional means ever could. He will discuss this strategy at the 2018 Inspiring Across Generations (IAG) conference and display how to transform your profile into a professional online presence.

Preet discusses how your online profile should be treated with as much care as your resume and cover letter. Just as with traditional applications, you want to make sure you put your best foot forward. You wouldn’t walk into an interview not looking your best, so your LinkedIn profile picture shouldn’t look that way either!

It’s important to remember that first impressions matter, whether in person or on the web.

Preet’s workshop will be focused on how professionals can build their own brand and how to maintain that through online presence. He wants to show how presenting yourself online can have a major impact on work-life balance, work life relationships, and how to maintain positive professional relationships before you get the job. What he would like people to take away from this workshop is that going that extra mile on your LinkedIn picture or professional website can make a lasting impression.

Often, going the whole nine and getting that professional LinkedIn headshot taken may not seem like much but it goes a long way. It absolutely gives you a sense of confidence. If you feel like your profile is shining and you’re giving off the impression that you are a solid candidate, it can go a long way.

Preet’s workshop will be focused on how professionals can build their own brand and how to maintain that through online presence. He wants to show how presenting yourself online can have a major impact on work-life balance, work life relationships, and how to maintain positive professional relationships before you get the job. What he would like people to take away from this workshop is that going that extra mile on your LinkedIn picture or professional website can make a lasting impression.

Often, going the whole nine and getting that professional LinkedIn headshot taken may not seem like much but it goes a long way. It absolutely gives you a sense of confidence. If you feel like your profile is shining and you’re giving off the impression that you are a solid candidate, it can go a long way.

So how does Preet utilize social media to maintain his self-brand? For him, it’s a little different because he was in the right place at the right time and was able to make a lot of those connections in college. Moving forward, he realized that the number of people you know in the industry plays a huge role in your success in the industry. Social media has been the core and structure of his entire photo career. The only way he would get new clients now is if they are able to see his portfolio or they spread the word about his work.

Some important things to note are organic and inorganic growth. How can you convince people to follow you or to even take a look at your work? The other portion is, how well do you maintain positive customer service. You can be great at taking photos, but could lose clients because you aren’t timely in your responses to inquiries or are very sociable in terms of networking.

0

PREET MANDAVIA

“Combining your sociability and how well you network in the social media realm determines your worth as a photographer or any other creative role.”

rule of thumb for self-branding

The best rule of thumb for self branding is this: If you are trying to reach out to as many people as possible through social media then it would be best to keep all biases or political opinions on your personal page. It’s fine to have opinions but you don’t want to potentially alienate your clientele if you are trying to reach out to as many people as possible.

Recent Posts

OCTOBER 23, 2018

Jonathan Chen

0

OCTOBER 23, 2018

CAPAL

0

SEPTEMBER 5, 2018

Bianca Padilla

0